It was an overcast Friday as I recall, with a cool damp common to Knoxville at that time of year. "We remain highly focused on the lake real estate market and believe Joe, Kiki, and Heather have the experience to identify key agents in lake real estate and similar niches as we continue to expand," said Doris Phillips, COO at Lake Homes Realty and President of RealSource.March 19, 1982. Gaeta and Wanshura will work closely with National Director of Development Heather Glass, formerly of Zillow Group and MoxiWorks. She began her real estate career as an agent in 1997.
Wanshura, who was named director of market acceleration, joins Lake Homes Realty from Pacaso, where she was manager of industry relations. Lake Homes currently operates brokerages in 34 states and "remains in rapid growth mode," according to a news release. In his new role as director of strategic growth at Lake Homes Realty, Gaeta will focus on expanding the company's reach. He also spent six years as Zillow's director of business development, south region. Gaeta was most recently at Zillow Group where he was director of broker development for ShowingTime+. The Birmingham-based firm recently moved into a larger headquarters and has recruited two industry veterans, Joe Gaeta and Kiki Wanshura, to leadership roles as it doubles down on growth.įrom left: Heather Glass, Joe Gaeta and Kiki Wanshura, Lake Homes Realty. Specialty brokerage Lake Homes Realty is growing its footprint and its team. Leaders from Zillow and Pacaso join Lake Homes Realty Prior to eXp, Merchant, who is based in Toronto, was the senior director of global brand and communications at commercial real estate giant Colliers.Ĭourtney Keating will continue in her role as CMO of the brokerage's parent company, eXp World Holdings, where she oversees marketing efforts for all of the company's brands, including Virbela and SUCCESS Enterprises. I'm confident that she will continue to build out many new deliverables across the realty ecosystem, from our internal business units to the agent in the field sitting down to take their first listing," Sanford added. "Carolyn brings extensive expertise and since joining eXp Realty, she has elevated our marketing and communications functions. "The growth opportunity ahead of us is massive and core to that is our continued mission to be the most agent-centric brokerage by constantly innovating our agent value proposition," said CEO Glenn Sanford. Key areas of focus for Merchant in her new role include brand marketing, agent enablement and agent growth. Carolyn Merchant, who joined eXp in January 2022 as vice president of communications, was named CMO of the brokerage business last week.Ĭarolyn Merchant, Chief Marketing Officer, eXp Realty. Virtual brokerage eXp Realty announced the appointment of a new chief marketing officer. Carolyn Merchant moves into CMO position at eXp United Real Estate has more than 18,000 agents and closed more than $27 billion in sales volume in 2022. It is critical to be on the leading edge of the curve so you can modify and adapt quickly," said Cantrell. "When you are in rapid growth mode like United, you have to take time to measure, assess your strategic positioning in the market and see industry trends coming. The firm joined United's network in 2020, and Cantrell will continue in his role as CEO of Benchmark while taking on the additional responsibilities at United Real Estate. Cantrell is also the CEO of Nashville-based Benchmark Realty, which he founded in 2006. United is purpose-built to profit in all phases of the market, which gives us a huge advantage over other legacy and next-generation brokerage models," said Dan Duffy, CEO of United Real Estate Group.Ĭantrell's appointment reflects the company's growth priorities, and he will serve in both advisory and execution-oriented roles as SVP.
"We are in a unique position at this point in time to be able to lean in when the industry is contracting and make smart investments. United Real Estate has been focused on growth despite the market downturn, launching new programs and tools in 20 which "significantly strengthen United's brokers' and agents' ability to outperform the adjusting market," according to a news release.
Phillip Cantrell, EVP of Strategy at United Real Estate CEO, Benchmark Realty.
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